Summer Meeting & Tradeshow

The MSAA Summer Meeting & Tradeshow returns to Boyne Mountain Resort in Boyne Falls, MI, August 16–18, 2026. This premier Midwest gathering brings together ski area operators, industry suppliers, and leaders for a structured program featuring three dedicated tradeshow times, opening receptions, and a Monday night dinner. Registration is open—reserve your booth space and secure your ski area’s spot to ensure participation in all sessions and networking opportunities.

This year’s education lineup kicks off with brand-new 2-hour hands-on training sessions for lift maintenance and mountain operations personnel. A dynamic keynote from Mark Ostach will energize attendees before the NSAA Fall Educational Series, the GM Roundtable, the new Growing the Sport track, a refreshed marketing program, and a three-part HR program.

Registration

Ski Area Registration

Includes access to sessions, workshops, tradeshow, receptions, and meals noted in the program. Programming for mountain operations, lift maintenance, marketing, snowmaking, patrol, HR, growing the sport, and risk management.

Ski Area Registration →

Supplier Registration

Includes access to sessions, workshops, tradeshow, receptions, and meals noted in the program. All exhibitor staff must be registered. Standard and premium booth packages plus sponsorship opportunities available.

Supplier Registration →

Event Schedule

Subject to change. Please check back for updates and session room assignments.

Sunday • 8/16/26 — Arrival Day

Start	End	Event
8:30 AM	4:00 PM	NSAA Lift Safety Bootcamp (separate registration)
12:30 PM	5:30 PM	MSAA Golf Tournament — Sponsored by PistenBully
12:30 PM	4:30 PM	MSAA Ski Patrol Program
1:00 PM	6:00 PM	Registration Open
2:00 PM	6:00 PM	Exhibitor Move In
3:00 PM	5:00 PM	MSIA Annual Meeting
5:00 PM	7:00 PM	MSAA Welcome Reception
7:00 PM	9:00 PM	Networking & Games

Monday • 8/17/26 — Day One

Time Start	Time End	Event
7:00 AM	4:00 PM	Registration & Office Open
7:00 AM	8:00 AM	Light Continental Breakfast
8:00 AM	8:30 AM	Opening Remarks & Lifetime Achievement Award Presentation
8:30 AM	9:30 AM	Opening Keynote
9:45 AM	12:00 PM	Workshop Block 1
9:45 AM	11:00 AM	Session Block 1
11:00 AM	11:15 AM	Refreshment Break
11:15 AM	12:30 PM	Session Block 2
11:45 AM	12:15 PM	Supplier Lunch
12:30 PM	2:15 PM	Tradeshow & Lunch
2:15 PM	4:15 PM	Workshop Block 2
2:15 PM	3:30 PM	Session Block 3
2:15 PM	3:30 PM	Small Resort Operations Committee
3:45 PM	4:30 PM	MSAA Board of Directors Meeting (closed meeting)
4:00 PM	6:30 PM	Tradeshow & Reception
6:45 PM	10:00 PM	Dinner, Networking & Games
8:15 PM	9:30 PM	MSAA Trivia Tournament

Tuesday • 8/18/26 — Day 2

Start	End	Event
7:00 AM	3:30 PM	Registration & Office Open
7:00 AM	8:00 AM	Light Continental Breakfast
8:00 AM	8:30 AM	MSAA Membership Report & Election
8:30 AM	9:15 AM	Keynote Address
9:30 AM	10:45 AM	Session Block 4
10:45 AM	11:00 AM	Refreshment Break
11:00 AM	12:15 PM	Session Block 5
11:30 AM	12:00 PM	Supplier Lunch
12:15 PM	2:00 PM	Tradeshow & Lunch
2:00 PM	6:00 PM	Exhibitor Move Out
2:00 PM	3:15 PM	Session Block 6
3:15 PM	3:30 PM	Refreshment Break
3:30 PM	4:45 PM	Session Block 7
4:45 PM		Departure

Show Program →

Educational Sessions & Workshops

Full session descriptions, times, and rooms will be released soon and updated regularly.

Keynote Addresses

A dynamic opening keynote from Mark Ostach to energize and inspire attendees, followed by a Day 2 keynote.

Area Operations

The Guest Experience – SE Group

Building an Adaptive Program

Video Use in Ski/Ride School

Snow Storage

Park Feature Fabrication (2 hour hands on training)

Terrain Park Roundtable

Building The Onslope Safety Culture

Pipeline Project – Building tomorrow’s workforce

Lift Maintenance & Operations

Fixed Grip Workshop (2 hours hands on training)

Conveyor Maintenance & Inspection Workshop (2 hour hands on training)

The Good, The Bad and the Ugly

ANSI B77 Updates

NDT Testing

Michigan Ski Safety Act Updates

Growth, Marketing & Communications

Solving the “Lesson Conversion Crisis” via Marketing Funnels

Events 101: Creating Successful Events

Midwest Marketing Roundtable

Stoke Economics: The Financial Impact of Belonging

Leadership & Workforce

General Manager Roundtable

NSAA Small Ski Area Committee Meeting

Risk Management & Marketing

Active Shooter: What To Think About & How to Develop a Plan

NSAA Fall Educational Seminars (4 part)

Documentation: Preloss

Documentation: Post Lost & Investigation

Session Descriptions →

Lodging

Boyne Mountain Resort
1 Boyne Mountain Rd, Boyne Falls, MI 49713

Book Your Room →